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• Put the most important information you want your visitor to know in the first two paragraphs of your website. Most users will read this info first and scan the rest of the page.
  
  
  
• RSS feeds are a great way to keep the content on your website fresh and current and they are available for everything from your personal blog to news sites to twtter and more! Fresh content keeps visitors (and search engines) coming back for more :)
  
  
  
• Use a keyword research tool. By getting a little help you'll be more objective when writing website copy and your website content will be more relevant to searches by your target market.
  
  
  
• Whether tweeting or blogging be sincere. The core of social media is sincerity and transparency. Without these elements, social media becomes just another advertisement. The reason businesses succeed in social marketing is that people see these businesses as real, approachable & people-oriented
  
  
  
• Whether writing web content or blogging, use simple language, short paragraphs & bullet points to make reading easy on visitors. Remember that people generally scan a page first, then decide if they want to fully read the information.
  
  
  
• Successful SEO is all about creating crawler friendly pages that are relevant, interesting, & useful to search engine users. It's an easy concept that is rarely well executed.
  
  
  
• Ask your friends & collegues to link to your website. Just like fans & friends, a link from other websites to your own helps build your popularity and enhance social marketing. It also helps increase your page rank in the search engines.
  
  
  
• Build your email list! Have a notebook on the counter for walk in customers to list email addresses, ask every customer who calls if they would like to receive info via email, have an incentive for email list sign-up on your website. Then, keep in contact with those on the list by sending great info, specials etc.
  
  
  
• You may have some great content, but copying it all over the site doesn't make search engines happy - avoid the penalty and write unique content for each page
  
  
  
• Have you submitted your site to DMOZ.org? It may take time & persistence to be included, well worth it for high rankings
  
  
  
• The most trusted source of info is "someone like me"~use customer comments & testimonials to convey trust in your business.
  
  
  
• It is much better to have high rankngs with many search terms than to be on top with only one search term! Beware of people who try to sell you a number one listing for one ter
  
  
  
• Label your internal text links and clickable image alt attributes (aka alt tags) as clearly and descriptively as possible.
  
  
  
• Check your site for cross browser compliance. Remember users of Mozilla, Safari, Opera, Firefox & Chrome or older browser users.
  
  
  
• Headlines are not for selling, instead present compelling reasons for visitor to go further. No one is sold on first glance.
  
  
  
• Is your Google Places info active & current? Are you using Google Places? Even if you're focused on global mkt, use the hometown advantge.
  
  
  
• Put a signature on every outgoing corporate email, as well as on any on-line posts and publications. Include phone, web url
  
  
  
• It's not enough to optimize the front page, every page of your website tells a story, optimize each one individually.
  
  
  
• Use a sitemap (.xml format) & upload to Google/Yahoo webmaster tools-help search engines know everything about your site.
  
  
  
• Every click to your site is an expectation. Meet expectations head on w/ what your visitor is looking for, no splash pages!
  
  
  
• Color is important. Use high contrast in txt to bg color, don't make visitors squint or shriek when they see your site.
  
  
  
• Never underestimate the value of a press release as relevant content & to produce sales. What can you write about today?
  
  
  
• Be sure that you use an .htaccess file to correctly redirect old or broken links.
  
  
  
• People like to buy from people, not websites. Write content as if the visitor was right in front of you & focus on benefits.
  
  
  
• Keep in touch with customers via email it builds loyalty & repeat business - even with the rise of social media!
  
  
  
• The purpose of any website is to gather info about visitors so provide plenty of opps for ppl to give it to you.
  
  
  
• Be sure your full company address and phone are on every page of the website. Easier for ppl to do biz w/ you.
  
  
  
• Check your domain name record at least 2x a year, be sure you are still listed as owner & all contact info is correct.
  
  
  
• If it worked yesterday, may not work tomorrow, the web moves at fast pace, read something new daily & stay on top.
  
  
  
• Shorten forms on your site! Ask only what is absolutely needed, and get better conversions-need more info? tweet!
  
  
  
• Remove .js from your pages, put script in an includes file instead. This will decrease page load time & make SEs happy.
  
  
  
• Keeping in touch with customers gives the appearance of a healthy business. Now is not the time to quit marketing.
  
  
  
• If your toll free # works for other countries, list that on your website to expand biz beyond borders.
  
  
  
• People don't "read" content, they scan. Use bullet lists, headings, sub-headings & bold fonts so important info stands out.
  
  
  
• Write page content text in natural language using keywords. The text up top is more important than the text below.
  
  
  
• Remember that a clear, simple message always results in more sales than long, drawn out mssgs. "Clarity trumps persuasion"